Sunday, February 7, 2016

Why Simple UX is a Bad Thing

So I found this article on AIGA and the basis for this article is to stop making UX (User Experience) so simple. I found this article to be really useful as it really pertains to my skill set.  It also subcategorized different aspects of UX design, stating that making something simple isn’t so simple in fact. It states that every designer that has used an iPhone tries to base their design off of their layout, as it is the best example of simplicity, but in reality it is not as simple as it looks. The reality of it is, there is a constant learning curve and is incredibly complicated. It states that every app that apple comes out with introduces a new way of doing things, but in reality the difference is very minimal and comes in an endless supply.
            In this instance, good design can be applied to make the complex appear simple, creating clarity in the design. In reality, the iPhone handles a lot of different programs and services. iPhone’s are anything but simple, but neither is a 30-page survey on a dating website. The design may be beautifully designed, sophisticated, and considered, but one thing they are not is simple.
            As the article states, not everything can be simple or easy to use. A lot of apps out there are extremely complex, but it is necessary to limit the type of user who uses the app or service. But even though they are complex doesn’t mean that they can’t be clear, delivering the desired message to the user.            

            The writer of this post states that the most common question he receives is how to apply lessons in core web application design principles; his response is “You apply them to each and every interaction exactly as you would in a narrow-scope application. The principles all still apply. The system you’re working on may be more complex, but the principles can still then be applied on a micro scale to each screen within it”. This could not be more true, just because it appears to be complex and difficult to navigate, does not mean it can’t be simple and beautifully designed.

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